Snack innovators see shift to positive nutrition but ‘cutting the nasties isn’t enough’

Snack innovators see shift to positive nutrition but ‘cutting the nasties isn’t enough’

Innovative snack brands say they are seeing a shift in the snack category as consumers seek out products that deliver positive nutrition in response to COVID-19. But âcutting the nastiesâ isnât enough – brands also need to remember that taste remains the most important purchase influencer.
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