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  • Episode 118: Niching Down Your Customer Avatar with Founder of GuidePost Marketing Kyle Porter
    by Eva Gutierrez on September 17, 2020 at 7:49 pm

    In this episode, Kyle Porter, founder of GuidePost Marketing, explains the importance of being hyper-specific with your customer avatar, why you need to add value to the gatekeepers of your audience, and what he’s doing to get his clients conversions right now. The post Episode 118: Niching Down Your Customer Avatar with Founder of GuidePost Marketing Kyle Porter appeared first on DigitalMarketer.

  • How to Craft the Story for Your Holiday Marketing Strategy
    by Becky Zieber on September 17, 2020 at 12:00 pm

    By crafting an emotionally driven story that hits on the desires of your audience, you’ll be sure to cut through the noise of the holiday season. The post How to Craft the Story for Your Holiday Marketing Strategy appeared first on DigitalMarketer.

  • Episode 271: A Tale of 2 Ad Accounts: How to Sell (and NOT Sell) on Facebook
    by Eva Gutierrez on September 15, 2020 at 8:51 pm

    In this episode, Angela Ponsford, VP of Media Buying at Tier 11, is going to show you 2 different ad accounts that Tier 11 is running and the differing results they’re getting (and why). The post Episode 271: A Tale of 2 Ad Accounts: How to Sell (and NOT Sell) on Facebook appeared first on DigitalMarketer.

  • Our Take on Glossier’s Ad Strategy
    by Amanda Powell on September 11, 2020 at 6:52 pm

    We recently read about the Google Ads strategy of Glossier, and to say we were blown away would an understatement. Here's our take on Glossier's ad strategy, and what you can learn from it for your business. The post Our Take on Glossier’s Ad Strategy appeared first on DigitalMarketer.

  • Tools to Monitor and Improve Your Content Marketing Team Productivity
    by Ann Smarty on September 10, 2020 at 7:47 pm

    Content marketing is incredibly multi-faceted which makes it hard to keep under control, especially from home. To help, here are various content marketing team tools to help get everyone engaged and on the same page. The post Tools to Monitor and Improve Your Content Marketing Team Productivity appeared first on DigitalMarketer.